Tenet & Matter logo

We build sharper brand systems for businesses that need more than pretty deliverables.

Strategy, design and performance — built together to shape stronger brands from brief to rollout.

Explore the portfolio ↘Meet the team ↘
SocialPerformanceWeb & trackingIdentityATL / BTL
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What brands actually need
A good team makes the problem simpler, the brand sharper and the next move clearer.

We start with clarity, then craft — always tied to the goal.

So the work here spans ideas that travel, technical stories made human, storefronts that convert and systems built to scale.

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Selected impact

Good creative should
move something real.

A few numbers from campaigns, social systems and performance programs handled across our professional journey.

Selected account outcomes and representative numbers shared for pitching purposes. A few values are directional / rounded where needed.
600M+paid + organic impressions delivered across campaigns over a year
80%social traction growth within a year for a building-materials brand
336.3%ROAS achieved on selected media campaigns in connectivity
700%sales value growth vs ad spend on higher-ticket B2B campaigns*
#1 considerationAn underdog-led technology campaign helped a category player rise to the top in consideration across India and collect Effie recognition.
33%28%26%
lift in ROAS, online sales and email opens on e-commerce / performance workstreams led through web, tracking and lifecycle improvements.
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What we can build together

Different skillsets.
One coherent output.

Strategy & partnership

Find the real brief first.

  • Social and content strategy
  • Campaign thinking & brand stewardship
  • Media planning and influencer coordination
  • ATL / BTL / mainline support
Creative & design

Make the idea unmistakable.

  • Brand identity & visual systems
  • Packaging and creative collateral
  • Social, film and launch creatives
  • Retail, event and communication design
Growth & technical delivery

Make it measurable.

  • Performance marketing & PPC
  • Website management and storefront hygiene
  • Tracking, GTM, GA4, pixels & attribution
  • SEO, user journeys and lifecycle flows
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01 / CAMPAIGN ECOSYSTEMS

Make the campaign
travel well.

A strong campaign rarely lives in one format. It needs to stretch from film and social to retail, e-commerce and media without losing the core thought.

360°creative thinking across film, product, social, retail and performance-friendly adaptations
LoCo Bear — live cricket offer
Melorra — jewellery retail creative
AMD — performance product campaign
IndiGo — add-on baggage creative
Burrp — hospitality offer creative
Happi — retail launch campaign
LoCo Bear — bowling offer
IndiGo — baggage offer creative
Cycle — Independence Day creative
Explore more!!! ↗
Live-moment extensionsocial-first adaptations built for attention during high-interest events
Offer framingturning utility and price into clean, high-salience conversion assets
Launch storytellingpremium product communication with room for feature proof and desire
Retail continuitythe same campaign thought carried into store-ready and trade-ready formats
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02 / IDENTITY, PACKAGING & COLLATERAL

Design that scales
past the logo.

A useful identity system keeps its tone whether it is on a pack, a poster, a retail visual or a social tile.

Brand-firstvisual systems and packaging designed to stay clear across touchpoints
Curated work

Logo systems

Logo systems 1
Logo systems 2
Logo systems 3
Logo systems 4
Logo systems 5
Curated work

Packaging designs

Packaging designs 1
Packaging designs 2
Packaging designs 3
Packaging designs 4
Packaging designs 5
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03 / PERFORMANCE, WEB & SIGNALS

Growth needs
clean signals.

Ad performance improves when the storefront is healthy, tracking is reliable and lifecycle communication is doing its job. This is where creative thinking meets technical discipline.

+33%ROAS lift on e-commerce work, supported by better attribution, sharper targeting and cleaner journeys.
Storefront + growth

Website management, tracking hygiene and performance media working as one system.

Shopify / WordPress, GTM, GA4, Meta Pixel, Meta CAPI, Klaviyo and paid campaigns aligned around visibility, attribution and conversion quality.

28%

online sales lift

better product setup, funnel cleanup and offer logic
26%

email open-rate lift

segmented lifecycle flows and cleaner UTM discipline
20%

lower wasted spend

audience refinement, A/B testing and signal quality
Lead generationconversion-focused paid media across Google, Meta and Amazon / marketplace ecosystems
Website managementstorefront content, product hygiene, SEO improvements, pixel / app coordination
User trackingGTM, GA4, Meta Pixel, server-side / CAPI thinking and cleaner reporting foundations
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04 / INDIA ↔ AUSTRALIA

Different markets. Same instinct.

Hospitality, healthcare, community and lifestyle work across Australia — arranged here as a looser, more casual collage to reflect the variety of the assignments.

Food & hospitalitymenus, indulgence and mood captured for social calendars and brand presence
Community & culturecontent planning that balances visibility, relevance and representation
Healthcare explainersmaking information feel more approachable without losing clarity
Lifestyle & D2Cemail concepts, social tiles and casual content systems for smaller brands
SAPHIRA · About Us

A Better Approach To Haircare

Website content, store hygiene and campaign support aligned around a premium haircare brand experience.

100%reported improved hair growth & re-growth
190%boost in hair hydration
restaurant
tabletop food
lux wagyu
alpha dental
lifestyle grid
PrideWA six-tile Instagram grid
alpha dental tile
PrideWA Trans 101 event creative
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05 / BEYOND THE FEED

The brand doesn’t end
where the scroll ends.

Print, events, physical spaces and CRM touchpoints deserve the same visual discipline as digital.

Mainline & mediacampaign masters and high-visibility adaptations
BTL & eventsstalls, booths and branded environments
Editorial & printbrochures and explainers with clearer flow
CRM touchpointsemail and retention assets after the click
Economic Times creative
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06 / CATEGORY RANGE

Wide exposure.
Sharper questions.

Working across very different sectors changes how you frame the problem, how you speak to the audience and what kind of proof matters.

TechHospitalityReal estateE-commerceFood & beveragesLifestyleHealthB2B servicesB2C servicesEducationTravelPersonal health care / grooming
LenovoAshirvadI-ONTitan CBGGreat Learning3M / Scotch-BriteSterling ResortsAtherIndiGoGSKMelorraHappiRobins & ColemanSaphira HairBanana BroFraser RestaurantRestaurante 1921Alpha DentalCedar HomesPrideWAInxtasyVistaar FinanceSwiggy DineoutMurugappaHexagon
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07 / HOW WE WORK

Senior thinking.
Less theatre.

The point is not to make the process look complicated. The point is to keep the right people close to the brief from the first conversation to the final file.

01Get to the actual problem.

Business goal, audience, commercial reality and what is getting in the way.

Less assumption. Better diagnosis.

02Choose the strongest route.

Campaign thought, content territory, identity direction or growth hypothesis.

One clear line of attack.

03Build the system around it.

Creative, content, media, web, production and channel adaptations moving together.

Joined-up execution.

04Measure and iterate.

What moved, what did not, and what the next version should fix or amplify.

Learning beats vanity reporting.

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08 / WHO DOES WHAT

Complementary skillsets.
Shared ownership.

The individual expertise stays visible, while the output still feels like one joined-up team built around the brand.

Strategy · digital · brand partnership

Sudarshan
Hadimani

Social strategy, content planning, brand management, campaign coordination, media planning, influencer work and integrated delivery across India and Australia.
Best placed when the brief needs business context, narrative clarity and strong day-to-day handling from idea to rollout.
Creative direction · design · craft

Lokesh
Achari

Brand identity, visual systems, social creatives, packaging, launch communication, collateral, event / retail design and the craft discipline that keeps the work distinctive.
Best placed when the brief needs a stronger visual language, sharper hierarchy and design that can stretch across touchpoints.
Performance · web · technical delivery

Rishab
Kore

End-to-end performance marketing, PPC, website management, tracking architecture, attribution, SEO, lifecycle thinking and online growth systems.
Best placed when the brief needs cleaner signal flow, better campaign mechanics and tighter coordination between ads, storefront and reporting.
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09 / WHAT YOU CAN BRING US
A launch. A repositioning. Always-on social. A better website. A brand system. Or a campaign that needs every moving part to move together.

If the brief spans strategy, design and growth — or the current setup feels too fragmented — this is where the team is most useful.

A clear problem statement is enough to begin.

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Tenet & Matter logo

Give your brief some
Gravity.

Strategy, design and performance — shaped into one clearer, stronger direction for the brand.

Start a conversation ↗
+91 88618 22182+91 70198 34992
+91 88618 22182 · +91 70198 34992 · Bengaluru, India
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